Fendi Roma's profile page
Fendi was launched in 1925 by Adele and Edoardo Fendi, as a bag and accessories shop in Rome. Since 1946, the couple's five daughters Paola, Anna, Franca, Carla & Alda started entering the company and bought new wave of enthusiasm. Karl Lagerfeld joined Fendi in 1965 and became the Creative Director for Fur and also for Women Ready-to-Wear. Silvia Venturini Fendi, daughter of Anna, joined in 1994 and is the Creative Director for Accessories and Men's lines. Since 2001, Fendi became a multinational luxury fashion brand and member of LVMH group.
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