Ted Baker's profile page
About Ted Baker
beginning Ted has had a very clear, unswerving, focus on quality, attention to
detail and a quirky sense of humour, so much so in fact that the first stores
used to provide a laundry service for every shirt purchased – something that
gained the quickly growing brand the title of ‘No Ordinary Designer Label’.
Everything produced under the Ted Baker name has his personality woven into its
As you would expect from Ted, the approach to marketing the brand remains the same as it was from day one … primarily by word of mouth and out of the ordinary marketing. What other brand would give away Paxo stuffing at Christmas, a can of chocolate bunny hotpot for Easter, or even special world-cup 2006 football cards, Roy of the Rovers style? Ted remains one of the only brands to be built into an international designer label without an advertising campaign.
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